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MEMBER OF THE MONTH fast factsabout the salon Tan Republic Levels of EFT: 6 Staff Members: 247 total Years in Business: 6 Republic a success in those initial years. But their marriage seems to be strength- ened even more now that they collaborate on a professional level. "We have pretty much always worked together," says Lance. "It's great because we can work twice as fast and accom- plish more." An Industrial Oasis From the beginning, Lance and Kristina were focused on making Tan Republic a quality establishment. They built their first store from scratch and made sure that it would leave an indelible, modern impres- sion on guests. "There's no palm trees or froufrou stuff. We picked a cool industrial concept to attract young people, but we made it sophisticated for the older crowd," says Lance. The space is industrial and exposed, revealing steel conduit and concrete floors. The sleek retreat is intended to feel crisp and elegant – a new twist on a mod- ern oasis. But just as important as the aesthetics was the name itself. In order for the Donnellys to create a strong brand, it was incredibly important to find a name that expressed the professionalism and community that would define their business. Tan Republic came after a lot of brainstorming, but the couple knew almost immediately that it was right. "My wife came up with the name," says Lance. "As soon as we heard it, we knew that was it. No one was using it so we trademarked the name and ran with it." Despite all of the time and effort that went into making Tan Republic a unique place, Lance insists that it fell together so easily – like it was destined to be. "Some things in life come together, Tan Republic's concept was one of those things. It's like meeting someone special for the first time," he says. Employees & Partners No matter how focused, a salon can never be successful based on its visual appeal alone. That's why Lance valued Kristina's early contributions so much, and why he continues to place emphasis on bringing the right people into the Tan Republic family. The owners, operators and employees have brought the cou- ple's initial vision to life. "We have grown so fast in six years – we went from only having my wife as an employee to having over 200. Having good people makes all the difference," says Lance. Just like with customers, Tan Republic tries to take a vested interest in its employees to reduce turnover and maintain a strong team. Since the business opened, the chain has maintained most of its original Services UV Tanning Red Light Therapy Spray booth Body Wraps Logo Apparel Advertising Methods: Facebook Twitter Youtube Website Billboards Traditional Mail Radio Email Cross Promotion Best Seller: Company: Designer Skin Lotion: Black Description: Designer Skin's Black is the new gold standard in tanning. Use this 20X bronzer to get the color you crave and enjoy skincare ingredients that epito- mize luxury tanning. It's the gift that keeps on giving you beautiful skin, every time. Mega silicone emulsion gives you the burst of hydration your skin needs to stay in tip-top-touchable shape. The uplifting citrus scent will reenergize you so you can face the rest of your day head on. Best of all, the 2X Opti-Glow formula gives you a killer glow that's your little secret. Contact: 877-756-3337 or www.designerskin.com SmartTan.com [ SMART TAN MAGAZINE 60