Smart Tan Magazine

VOL27ISS4 2012

smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.

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0\ VDORQ SURÀWHG RYHU IURP RQH SURPRWLRQ Groupon Promotions with The Formostar Encore, Proven Success! s "RING IN NEW CUSTOMERS s )NCREASE TANNING AND PRODUCT SALE OPPORTUNITIES s (IGHER SALES WITH LITTLE EFFORT Solar Dimensions, Atlanta GA: Sold 3,010 Formostar Encore Treatments on Groupon® in June of 2010 for $29.00 each. Total Revenue was $87,290. The amount that the Tanning Salon pocketed was $43,645 Enough to pay for nearly 5 Formostar Portable Systems. It was so successful, that Solar Dimensions ran with Groupon® again in February of 2011, this time they sold 3,397 treatments for total revenue of $98,513. The tanning salon pocketed $49,256 this go round. Total income from the two promotions for Solar Dimensions $92,901.50 !! Tahiti Tans, Houston TX: Sold 760 Formostar Encore Treatments using Groupon® for $29.00. Total Revenue was $22,040 with $11,020 going to the Tanning Salon. More than enough to pay for their Encore Portable Infrared Body Wrap Treatment System. Plus, 760 potential new clients will arrive at the salon for cross selling opportunities. On The Beach, Los Angeles CA: Sold 1,242 Formostar Encore Treatments at $25.00 each. Total revenue was $31,050, with the Salon's take at $15,525, nearly enough to purchase two Formostar systems. Like the other two... this Groupon® deal will bring in 1,242 new customers each with the potential to purchase more goods and services from the salon. Imagine purchasing a Formostar system and paying it off before the credit card bill arrives, after that first promotion on Groupon® &DOO; 1RZ WR ÀQG RXW PRUH • ZZZ )RUPRVWDU FRP

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