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Issue link: https://smarttan.epubxp.com/i/59143
MEMBER OF THE MONTH strategies has been the "Tan is Beautiful" campaign, which has included various ads that play on the sense of confidence anyone can get when they achieve their perfect bronze. "We give our franchisees the benefits of ads, social media marketing and email blasts at a corporate level. It's nice to have a coinciding concept for everything. Our owners are focused on what the local market is doing and being part of the community," says Lance. Despite the fact that Tan Republic has a strong corporate media presence, they try to treat each market they enter as a unique opportunity – they know that there's no blanket prescription for success. In fact, like salons of any size, it still comes down to taking care of each individual. Regardless of resources, the best advertis- ing is a happy client. "We are part of lots of different markets in Oregon and Washington and each town is different," says Lance. "But if you take care of one person at a time, the word of mouth does the work for you." Forward Momentum Since Lance and Kristina created their franchise right around the economic downturn, they remain confident in a promising future. They try to use these dif- ficult times to their advantage: "There are so many opportunities with the economy the way it is – you can get great lease rates. It's a great time to grow," says Lance. And that's just what Tan Republic is doing. The Donnellys just surpassed the 50-store mark, and don't seem to be slowing down: They are due to add several more locations in the near future. "Our goal is to be in all 50 states and Canada. We made that goal when we started franchis- ing. Otherwise we'd just own the locations ourselves," says Lance. For more information about Tan Republic, visit www.tanrepublic.com. WEB EXCLUSIVE Check out some of Tan Republic's ads and see how they celebrate with their employees: Visit www. smarttan.com/tanrepublic. Whether you're opening a new salon or updating an existing salon, )Z\Q[IV ;ITWV 1V\MZQWZ[ can help! u ;XIKM 8TIVVQVO u 5WL]TIZ ?ITT[ u :MKMX\QWV +W]V\MZ[ u :M\IQT ,Q[XTIa[ u ;WN\NQ\[ u >IVQ\QM[ u ;XZIa :WWU 4IUQVI\M 3Q\[ u >IZQM\a WN .QVQ[PM[ +WTWZ 7X\QWV[ Artisan's ,]IT 8IVMT 5WL]TIZ ?ITT[ will have your salon open in ,Ia[ 6W\ ?MMS[ Give your salon the look and feel of an upscale franchise without spending a fortune in design fees. -TQUQVI\M \PM \QUM M`XMV[M WN KWV\ZIK\WZ[ J]QTLQVO \PM \ZILQ\QWVIT [\]L LZa_ITT ZWWU[ 0QLM aW]Z _QZQVO u -I[a \W KTMIV u 6W LMV\[ WZ LQVO[ 6M^MZ VMML ZMXIQV\QVO u ?WVr\ NILM For a unique look, call one of our salon specialists for a free consultation today! ! u ___ IZ\Q[IV[ITWVQV\MZQWZ[ KWU 65 SMART TAN MAGAZINE [ SmartTan.com