smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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MEMBER OF THE MONTH ASHLEY LAABS EDITOR, SMART TAN MAGAZINE Through high school and college, Kristina Donnelly worked at a tanning salon and went to school for a degree in business. Her husband Lance got a degree in eco- nomics and worked as a wine consultant. Their social circle was sprinkled with salon owners, but when the young couple decided to go into business for themselves six years ago, their lives changed in a way few could anticipate. "Selling wine was all about relationships 59 SMART TAN MAGAZINE [ SmartTan.com and customer service. You learn how to build customers for life," says Lance. Lucky for him, these were principles he could rely on as he ventured into a new market. Kristina held down long hours at the salon while Lance continued to sell wine, but it didn't take long at all before the business started to grow. Eventually, Lance was able to devote more time to the business and create a powerful team with his wife. By 2008, the Donnellys decided it was time to set their sights on bigger goals and let their salon blossom into its full poten- tial as the Tan Republic franchise. With only four years of franchising experience under their belts, it is already booming across Oregon and Washington, with the anticipation of adding more stores and states to their roster soon. Lance credits Kristina for the hard work and dedication it took to make Tan