tableofcontents FEATURES
APRIL 2012
MEMBER OF THE MONTH
Lance and Kristina Donnelly of the Tan Republic franchise opened their doors only six years ago. But in a happy whirl- wind, their self-run operation has grown into a family of over 50 stores. Read more about how branding helps them build consumer confidence.
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FULL-THROTTLE SUNLESS 75 Get the inside scoop on trends and unique tips to maximize your profit in the growing sunless market.
QR CRAZY 83 Start using QR codes the right way. Social media experts give us exclusive insight on how to use this technology creatively for a greater impact.
NATURAL BREAST CANCER PREVENTION MONTH 93 Get the facts about Natural Breast Cancer Prevention Month in May and learn some easy ways to help fundraising efforts on behalf of the Vitamin D Foundation and the Breast Cancer Natural Prevention Foundation.
11 SMART TAN MAGAZINE [ SmartTan.com
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SMART TAN (ISSN 2154-0381) is published monthly by Inter- national Smart Tan Network Inc., 3101 Page Ave., Jackson, MI, 49203-2254 for $60 per year in the US and its posses- sions; $80 per year for other countries. Periodicals postage at Jackson, Michigan and at additional mailing offices. POST- MASTER: Send address changes to Smart Tan, 3101 Page Ave., Jackson, MI, 49203-2254. Smart Tan is copyrighted ©2011 by International Smart Tan Network Inc. All rights re- served. Reproduction in whole or part is prohibited, except by permission of publishers.