smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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C ORPORA TE UPD A TE Palm Beach Tan Ranked Dallas' 11th Fastest Growing Private Company Palm Beach Tan Inc. rose to 11 on the 2011 ranking of fastest grow- ing Dallas-based businesses, marking the seventh consecutive year the nation's largest chain of tanning salons made the list. In 2011, the company added 29 locations in Cincinnati through the acquisition of Cincinnati Tan. New franchises were also added in Columbus, Ohio; Fargo, N.D.; and Tyler, Texas. Palm Beach Tan was the highest ranking tanning company on the Dallas 100 list. "It is an honor to move up the ranks as we continue to expand our brand throughout the country," says Diane Lucas, president and COO of Palm Beach Tan Inc. "Sunless spray tanning and sunbed tanning technology continues to develop. Palm Beach Tan is com- mitted to offering these cutting edge technologies to our members, while providing the most luxurious tanning salons, unbeatable customer service, and the most member value in the business." The annual Dallas 100 list is created by the Southern Methodist University School of Business to honor growing Dallas corpo- rations. The SMU Cox's Caruth Institute presented awards for Entrepreneurship at a ceremony on Nov. 16. Palm Beach Tan ranked 38 in 2009 and 13 in 2010. The company operates 259 locations in 21 states under three brands, Palm Beach Tan, Palm Beach Tan Sunless and Planet Tan. The concepts offer a luxury tanning experience with options includ- ing Versa Spa, Mystic Tan and red light therapy. They remain the only tanning salon chain in the nation to offer fully automated mem- ber rewards including earned discounts, free services and cash rewards for loyal customers. Smart Tan Downtown 2012 Registration is now open for Smart Tan Downtown 2012 – Smart Tan's 17th annual convention and trade show Oct. 19-21 in Downtown Nashville. The world's largest indoor tanning expo – with a trade show featur- ing every major supplier – is once again centered around Smart Tan's educational conference, with workshops engineered to help your business thrive in the future of the indoor tanning market. Parties, nightlife and entertainment are also a big part of the weekend. "We've been at work constructing this conference with your input pretty much since last year's event ended, and we'll be publishing the full schedule this spring, but I can tell you we've really zeroed in on finding better ways to address the biggest issues facing salon businesses right now," Smart Tan Vice President Joseph Levy says. "We've raised the bar." Event registration and hotel registration are both available by visiting SmartTanDowntown.com. Room blocks will sell out at all three host hotels, so booking in advance is advised. The Smart Tan Downtown 121 SMART TAN MAGAZINE [ SmartTan.com website includes links to hotel reservations, including instructions on how to get the special hotel rate for conference attendees. Aside from indoor tanning's largest trade show with new products for 2013, Smart Tan Downtown includes: Down-to-Business Workshops: Smart Tan's 2012 conference pro- gram is a hardcore workout for your tanning business – helping you firm up all aspects of your business with strategic planning and specific tactical suggestions for owners, managers and operators to improve all your operations, sales results, marketing approach, salon messaging, salon procedures, training utilization and overall professionalism. This program is designed to set you on the course to being a hardcore tanning leader with all the tools to survive and thrive in the tanning market of tomorrow. Look for specific details on the classes this spring. Vitamin D Foundation Symposium: The New Science Vindicating UV Exposure: A half-day pre-conference symposium hosted by the Vitamin D Foundation, this scientific session goes into remarkable,