smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/59143
Pub Note What is Tanning? tanning. Some have told me that spray tanning isn't really tanning. So I ask… what is tanning? Historically, tanning has been recognized as cosmetic pigmentation resulting from UV exposure. Getting a gorgeous golden brown tan just like we get on the beach. As our market matured, we discovered that adding professional indoor tanning products created an even better and longer-lasting tan. And today, most of us know that spray tanning is another major innovation that completes our indoor tan- ning businesses. Matt Russell, CEO, Smart Tan As I travel the country meeting with salons, I'm still surprised at the percentage of businesses that have yet to embrace spray Ah, but some of us are still fighting this great advancement. Some think that by providing spray services we are admitting to the Sun Scare industry's anti-UV rhetoric, or that consumers won't embrace spray tanning. But sunless services have thrived in this market for more than 10 years. The most successful salons in the industry con- sider spray tanning a key element to their success just like professional products. And just like professional products, our customers have accepted spray tanning as an enhancement to their UV tan. Plus we get the added benefit of providing our services to a whole new market that may never consider UV tanning. What is tanning? Beautiful golden skin from UV tanning, spray tanning and professional skin care products. Find out more about spray tanning advancements in our cover story, "Full-Throttle Sunless" on page 75. CORPORATE OFFICES 3101 Page Ave, Jackson, MI 49203 Smart Tan: 800-652-3269 Smart Tan is a registered trademark of Smart Tan Network Inc. Chief Executive Officer MATT RUSSELL Senior Vice President JOESEPH A. LEVY Associate Publisher JUSTIN WARREN Managing Director MICHELLE HUTTENLOCKER Editor ASHLEY LAABS Art Director MICHELLE SPENCE Marketing and Communications Director CHRIS CUMMINGS Communications Specialist NICOLE HANSELMAN 23 SMART TAN MAGAZINE [ SmartTan.com Accounting Manager VICKI DEVAULT MEMBERSHIP SERVICES Member Services Director TERESA POEHLMAN Certification Specialist JAN COPPOCK Certification Specialist SHEILA ATKINS Membership Services Representative JAMI JAMIESON Membership Services Representative JESSICA PARDON Membership Services Representative NICHOL SMITH Smart Tan Canada: 866-795-3755 FAX: 517-787-3940 Membership Services Representative ALAN CHARONEAU Membership Services Representative BECCA TAYLOR Membership Services Representative AL WALTZ Membership Services Support ADAM BELLFY CANADIAN OFFICE Vice President Smart Tan Canada STEVE GILROY Member Services Support SUZANNE BRANDENBURG