smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/138968
registration $129 • show schedule 11:00 – 11:50am Maximize Employee Performance Through Training Low Cost, High-Impact Branding Matt Russell and Panel Kizer & Bender Your employees are the backbone of your salon, and their actions impact every facet of your business. If you want things done the right way, you have to train the right way. Consistent, effective training can impact your bottom line in several ways: boosting sales, increasing effciency, and improving the customer experience. Smart Tan Chairman Matt Russell joins an expert panel to help you simplify your training and strengthen your business. Branding isn't hard – it's easy; Rich Kizer and Georganne Bender will show you how! No textbook theories or expensive ads, just success stories from successful businesses. You'll leave armed with branding strategies and tactics you can use immediately to make your business a household name. How to Craft Proftable Ads and Prove They Are Working Grant Miller 10:00 – 10:50am Generate A Constant Stream of New Customers What to say, how to say it and whom to say it to makes all the difference in the world to make a marketing campaign effective and proftable. This session will break down step-by-step the anatomy of tried-and-true, fool-proof, cost effective marketing that any salon can use. Added emphasis on tracking the results of your campaigns helps you maximize their reach. What You Can and Can't Legally Say in Your Salon Joe Levy & Matt Russell Nearly every day we hear another report about the benefts of sunlight and vitamin D in the mainstream media. What can you legally say in and out of your salon about any of this? What about your salon's Facebook, Twitter, and marketing messages? There's a right and a wrong way to address these topics, and a lot of confusion in the market. We'll cover what the FTC says can and cannot be said, what lessons have been learned from cases brought against tanning businesses in the past, and what you need to know going forward. 12:00 - 6:00pm TRADE SHOW FLOOR OPEN Grant Miller The language, offers and strategies you use to attract new members are essential ingredients to your success as a salon. This session will help you develop the right message using the proper media to attract the most and best new members to your salon. Shaping the Future: Tackling the Toughest Questions in Indoor Tanning Joe Levy, Matt Russell and Panel In an era of change in the tanning market, how are salons adapting to shifting market demand, changing demographics, regulatory and public relations challenges? What do market leaders see for the industry's future? Smart Tan assembles a panel of industry experts to discuss future strategies, challenges and opportunities. A lively panel discussion moderated by Smart Tan's Joseph Levy and Matt Russell will culminate with questions from the audience. 11:00am - 3:00pm TRADE SHOW FLOOR OPEN 5:00 – 6:00pm 3:00 – 4:00pm Joint Canadian Tanning Association Annual Meeting Wheel of Smart Tan: The $100,000 Giveaway Game Show Canada's national trade association delivers its annual report and the state of the Canadian indoor tanning industry, including the status of new projects for 2014. Refreshments will be available during this meeting. Smart Tan's 18th annual convention ends with a big celebration and a big giveaway as we play our own fast-paced game show and give away thousands of dollars from vendor partners in this event. Attendees will win tanning beds, lotion and product packages and much more. A few dozen winners will walk away with more than $100,000 in combined prizes in a high-energy wrap up to the indoor tanning industry's only international convention and trade show. SUNDAY 9:00 – 9:50am Increase the Lifetime Value of Your Clients Grant Miller Your current members are actually many different segments of customers. UV tanners, sunless tanners, lotion buyers, EFT members, single session buyers, and more. This session will help you identify all your different types of customers and help you maximize the lifetime value of all of them. 49 SMART TAN MAGAZINE ❘ SmartTan.com