smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/138968
consultant's corner Do You Think You're Too Smart for the Room? Once again, I have the pleasure of teaching four brand new marketing sessions at this year's annual Smart Tan Downtown conference and trade show in Nashville. to door, talking to customers one at a time. He grew that business into one of the largest insurance companies of the time, exceeding $1 billion in assets. Even before I started teaching from the stage, I never missed the golden opportunity to attend this world-class, value packed tanning show as a salon owner. When I frst started in the tanning business, it was essential to attend since I knew so little about the industry and every possible vendor would be under one roof at the same time. This made for effective use of my time. One of the main principles in his book is that little hinges can swing very big doors. For salon owners, it means that tiny changes or ideas you implement can have a big impact on your revenues, profts and even on the continuing existence of your business. You don't need 10 or 20 ideas that are quickly forgotten and never used. One slight advantage, one small tweak to an existRecently I've heard some veteran salon owners say, "I've been ing process or system, or a short conversation with another salon going to these shows for years and I've seen everything already." owner who you do not compete with can create a life-changing Even some salon newbies say things like, "I can't afford to go; experience. it's too expensive," "It's too far away," or, "I just can't get away." I feel sorry for the salon owners who think they are too smart for If you are really serious about your business, skipping the best the room and think that they know everything that is to be known. and biggest trade show of the year is one of the most foolish Nobody is too smart for the room and all of us have something things you could ever do. that can be learned if you are looking for it at the right place and time. Some go to get away for a couple of days to a fun city like Nashville, mixing business with pleasure and writing off the trip as a business expense. Some go to see old friends and acquainGet more great tips from Grant tances that they only get to see once a year. Some are searching for new equipment, software and lotions to make their salon more Miller at Smart Tan Downtown proftable. And who doesn't like getting their picture taken with on Nov. 8-10! JWOWW and Snooki while they're at it? Those are all fne reasons to attend, but the most important for attending is for the one or maybe even two great ideas that could Do not neglect this once-a-year opportunity to be amongst the be life-changing for your business. One or two ideas learned and brightest and sharpest salon owners in the country. Do not make implemented can literally be worth tens of thousands of dollars – the mistake of thinking you are too smart for the room. Expand even to the smallest salon owner. your mind and you'll be expanding the size of your bank account at the same time. One of my many favorite books is "The Success System That Never Fails" by W. Clement Stone. This is an old book written I look forward to seeing you in Nashville – I wouldn't miss it for back in 1962. Stone started selling insurance when he was 16 the world! years old. He was making $100 a week back in 1916 going door Grant Miller is the owner of Sun Your Buns in Erie, Pa. and is a salon marketing expert, consultant, speaker and author. For a free report on how to turn your tanning salon into a cash churning-machine, go to www.tanningsalonmarketing.com. 65 SMART TAN MAGAZINE ❘ SmartTan.com