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Issue link: https://smarttan.epubxp.com/i/138968
member of the month Brad knows that with so many unique personality traits, no two people can be molded the same way. But he shares the three principles that he lives his life by, and expects his employees to do the same: Respect, responsibility and understanding are incorporated into every aspect of the business. "I try to be a mentor, not just for tanning, because there is more to life than just working at a tanning salon," says Brad. "I try to embed respect, responsibility and understanding into their daily routine. Hopefully they take those steps to better themselves, because they have it within themselves to do it." All Inclusive Pacifc Tanning keeps things fresh by changing up what they offer and how they offer it. Although they've been in business for 13 years, EFT is only now taking off for the salon. The salon's inclusive approach to membership makes it an obvious choice for customers who want to achieve results. In an effort to get people used to the idea of red light therapy, Brad includes the service in his tanning memberships. Although he admits it means lower revenue on the service, the salon makes up for it with related product sales. This format also produces more enthusiasm for the service because its progressive results work best with regular use. Before he upgraded the membership model, Brad was doing all of the billing manually. For a while it worked well, but his homemade version of EFT eventually backfred. In December 2012, they 29 SMART TAN MAGAZINE ❘ SmartTan.com Best Sellers Company: Body Decor Lotion: Exxotica Description: "This is how skin should feel!" If you've never uttered those words then you haven't tried Exxotica by Body Decor. The matrixyl silicone accelerator frms and rejuvenates while tanning, and green and white tea extract with hemp seed oil preserve your color longer for a fashionable, sexy fair! Contact: 866-426-7546 or www.bodydecorinc.com Company: Erogoline Lotion: Open Sun 1050 Description: Your clients are looking for the all-around best in tanning, why not give them 360 degrees of comfort and luxury? The Ergoline Open Sun 1050 has a spacious design and 30 high-pressure units that will make your guests fall in love. Even more, its bold design, cooling system and MP3 capabilities will put your salon at the top of their list. Contact: 888-771-0096 or www.sunergoline.com