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corporate update DEVOTED CREATIONS The Midas Touch Hosts Free Tan Weekend In celebration of their customers, The Midas Touch Golden Tans held their annual Free Tan Weekend on April 6 and 7. The weekend sale has been the keystone to the salon's success over the last 11 years, and this year was no exception! Centered around free tans on level one and half price upgrades, the salon also offers sales on packages and lotion. To kick-off busy season, The Midas Touch added new Ergoline equipment, including the Affnity 800, Sunrise 480, Passion 40/3, and SunDash Pro 30-1, in addition to the Ergoline 1050, Beauty Angel, and VersaSpa. Free Tan Weekend sales on tanning included the popular Tan Til 2014 package; buy one month, get 10 days free; buy eight tans, get fve free; and free activation on EFT memberships. The Midas Touch partnered with Devoted Creations to offer clients the best in tanning skin care for Free Tan Weekend. Spiked and Seductive, Devoted Creations' new release, created a lot of buzz for the event. Product sales for the weekend included a bottle of Guiltless Glamour with any purchase in the Color Rush collection; 25 percent to 50 percent off the 73 SMART TAN MAGAZINE ❘ SmartTan.com Devoted Creations, H.I.M., and Believe in Pink collections; and buy two, get one free for the So Naughty Nude collection. The rock star staff at The Midas Touch sold over 280 bottles of lotion on Free Tan Weekend! Each year, the salon tries to create a party atmosphere for clients to enjoy. This year, Lewis Henry, president of Devoted Creations; Bobby Wagner, sales manager of JK Light; and Kevin Apgar, president of Cosmedico, were able to join Midas Touch owner Darrell Ringler for a weekend of fun. The weekend featured live radio remotes, giveaways including a free tanning bed, live music in the parking lot, free hot dogs, and general mayhem and laughs. Overall, 809 clients tanned at The Midas Touch over the two days – 81 of them were brand new clients. Offering free tans and huge specials can be a bit overwhelming, but the business that it generates catapulted the salon into busy season with a bang! The two-day sale tallied in more revenue than some entire months of the year, making Free Tan Weekend The Midas Touch's biggest and best promotion of the year.