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Issue link: https://smarttan.epubxp.com/i/138968
Creating Ownership Having a positive temperament and service-oriented mindset help create a memorable experience for the customer, but there is a lot of behind-the-scenes work that goes into making the employees counter-ready. The team of 15 helps with both stores so consistency is very important. "Running two stores, I have realized that employing the right people is the hardest part," says Brad. "The people behind the desk are your livelihood, and if they don't know what they're doing, you won't succeed." At Pacifc Tanning, Smart Tan training isn't taken lightly. Once employees are hired, they go through the initial training frst to make sure they will be invested in their job. Brad also has his employees pay for their own training as a way to take ownership in their position by taking the initiative to earn their commission and raise. This way, staff members take the testing more seriously. Early on, a four-day training took new hires through lists of things staff members needed to know. Using a 30-page manual, they learned everything from the logistics of clocking in and out to the branding behind Pacifc Tanning. However, this training is just a jumping off point. According to Brad, it takes about two months before anyone is fully trained. "Our staff feels more confdent having the knowledge from the Smart Tan certifcations. It opens their eyes to know this is more "Training is an everyday process," he says. "You'll go through a than a tanning bed or a lotion," says Brad. "Sharing that informaformal process for two months but it really never ends. With new tion with our guests makes the whole industry better." lotions and equipment, pitches are always being revamped." What makes the Pacifc Tanning training so extraordinary is the To ensure a high level of education throughout the staff, he relies character building that goes into teaching each employee. Being on Smart Tan certifcations. Brad has his Master's, half of the staff a good employee is about more than understanding a tan and has completed the Ambassador Program, two fnished the Spray helping customers, it's about being a good person and a responTanning Training and more of the staff is ready to get started. sible adult. NAME: Pacifc Tanning LOCATION: Selden, NY; Rocky Point, NY OWNERS: Brad E. Blair, Brad P. Blair, Terry Blair WEBSITE: www.pacifc-tanning.com EQUIPMENT: Lumiere, Ergoline, Bleach Bright, Soltron, Australian Gold LOTION: Australian Gold, California Tan, Body Decor, Supre, Devoted Creations, Designer Skin Levels of EFT: 5 Levels of Membership: 2 Locations: 2 Employees: 15 UV Units: 6 and 8, respectively Fast Facts SERVICES AND PRODUCTS: UV Tanning Airbrushing Mobile Airbrushing Red Light Therapy Teeth Whitening Hair Extensions Eyelash Extensions Weight Loss Supplements Swimwear ADVERTISING: Website Facebook Twitter YouTube Traditional Mail Coupon Mailer Newspapers Magazines Radio TV Billboards Email Foursquare Cross Promotion Lobby Video LivingSocial Groupon Amazon Deals Web Exclusive Visit www.smarttan.com/pacifc-tanning to learn more about Brad's entrepreneurial adventures and see videos from the salon. SmartTan.com ❘ SMART TAN MAGAZINE 28 member of the month As a result of this fervor to apply his experience to the betterment of his customers' experience, his tanners enjoy a sense of comfort in having a salon that is somehow "theirs."