smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/138968
the wide world of web marketing have a lot of time to invest in a solitary, studious undertaking or the money for expensive marketing frms, you can eliminate a lot of unhelpful options. Many busy owner-operators opt for practical, cost-effective, interactive marketing seminars taught by professionals that offer the hard and fast advice they need without the fuff. "We don't like to talk a lot of theory," says Kizer. "Our seminars aren't like a lecture or a typical classroom. We take real stories from real businesses and offer real solutions." The most effective seminars for your needs should feature marketing professionals who understand your concerns, strengths, resources and customers. Unless marketing is your full-time focus, you'll get the most out of opportunities that focus on retailers, small businesses and related markets. On the other end of the spectrum, keep an eye out for speakers with experience in various retail environments so they can deliver a fresh approach to your everyday marketing tasks. A Perfect Solution Luckily, Smart Tan has taken the guesswork out of fnding a great marketing seminar. This year's all-day pre-conference seminar, aptly named Marketing Madness, includes seven hours of practical, profitable Web marketing advice presented in a high-energy format. Get to know your peers and approach solutions in a hands-on, example-rich manner. Salon owners will learn the do's and don'ts for maintaining and integrating multiple marketing platforms. This daylong seminar allows salon owners to participate and ask questions, providing a useful education that gets to the heart of the matter. Kizer and Bender, Smart Tan's most-requested speakers, are back in Nashville to feed you everything you need to know about effective small business marketing. Last year, their sold out seminar focused on what happens inside your business; this year, they're WHY NASHVILLE? Nashville is the biggest trade show in the industry. At the other shows, you don't get the full effect of what a trade show is supposed to be. Every vendor is in Nashville, so it has become a defnite for me every year. - Brandon Perry, Envy Tan 43 SMART TAN MAGAZINE ❘ SmartTan.com WHY NASHVILLE? We love coming to Nashville because over years of working with Smart Tan salons, we have seen a genuine desire to do everything possible to stay on top. They want to be the leaders in the marketplace and that makes them stand out. These salon owners always want to know what's cool and they are always open to what's next – that makes for a great audience! - Rich Kizer, Kizer & Bender going to help you get the message out to your target customers. If you're tired of marketing talk and just want someone to walk you through the steps of creating awesome email blasts, an engaging social presence and the habits you need to keep it all going, get ready to take notes at Marketing Madness. This informationpacked seminar is designed for all skill levels. Kizer and Bender are gearing up for a presentation sure to leave salon owners energized and empowered. Better yet, Kizer and Bender extend their professional consultation services to all attendees of the Smart Tan Marketing Madness seminar. If you have questions or want to run an idea past these seasoned retail pros, you're just one phone call away! "We have talked to Smart Tan members on a monthly basis and met so many great salons as a result of last year's Boot Camp seminar," says Bender. "Smart Tan is such a great partner that we have made ourselves available to help tanning salons that want to take it to the next level." "Our seminar challenges everyone, from leaders of the pack to salons that are new to the game," says Kizer. "For many of them, marketing seems to be one of those huge mountains they have to climb. But after this seminar, they will know they can do it, and that already puts them halfway up the mountain." The Kizer & Bender Marketing Madness seminar will take place from 10am-5pm on Friday, Nov. 8 at the Smart Tan Downtown conference and trade show in Nashville. To register, visit www. smarttandowntown.com or call 800-652-3269. This program is adjunct to the rest of the convention and will involve a separate fee.