smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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smart marketing The Beginner's Guide to If you have a personal account for Pinterest, you have probably experienced some degree of addiction to the gorgeous imagery, inspirational quotes and ingenious DIY projects that food your homepage. But this guilty pleasure for consumers is a great place for your brand to make an impression and convert web traffc. Take a look at some familiar names that are great at branding on Pinterest. Kate Spade (www.pinterest.com/katespadeny) features colorful patterns, clothing and décor with a vintage fair that echoes their ladylike yet fun-loving attitude. Lowe's (www.pinterest.com/lowes) exhibits boards about every aspect of the home, ranging from instructional videos and projects by Lowe's to inspiration from around the web. Ben & Jerry's (www.pinterest.com/ benjerry) takes a more intimate approach, including pictures of their factory, the people behind the scenes and their fans. So how can you take some queues from these successful brands and apply them to your salon? The best way is to break down the types, categories and goals of your pins. Types of Pins Showcasing a variety of content is essential to keep your viewers engaged. Make your business's profle a place for inspiration and information with these types of posts: Beautiful imagery: Pictures of beaches, sunny days, trendy fashions, and anything interesting will catch the eye of your customers. Videos: Yes, you can pin YouTube videos to play directly on your page. Include video testimonials or instructional videos and simultaneously increase your video traffc. Quotes and tips: Meme-style inspirational quotes are hugely popular on the site. You can also use the format to post weekly tanning or beauty tips. Categories of Pins The combination of categories you choose to showcase will depend on your demographic and brand, but here are some categories to get you started: Marketing By Ashley Laabs Beauty: Feature makeup that looks great on tan people or just showcase hair and makeup that your clients will get inspired by. Local places: Introduce your visitors to local businesses they might not know about or suggest some places they can strut their tan. Events: Include pictures of charitable or celebratory events your salon has participated in to show your teamwork and dedication to the community. Fitness and health: Cater to the clients that take care of themselves inside and out. Exercises and recipes are a big hit with Pinterest users. Use information from around the web or create your own content! Fans: Invite your fans to send pictures of their tans or show off the products they love. Goals of Pins It's easy to put a bunch of pretty things on your Pinterest profle, but are you really going to get anything out of it? Keep these main goals in mind and make sure your post will help fulfll one or more of them. Sales: Obviously you'd love to see sales from this marketing platform. Showcase all of the beds, services and retail items you offer and link them to your website or other social media to continue the sales cycle. New customers: When you post content your followers want to repin, they may share it with friends or tag them. This puts you on their radar in a totally new way. If the friend decides to follow you, you have the chance to make a ton of brand impressions to convince them to try you out. Your salon: Post images of the exterior, every room, the lobby, display shelf and introduce your staff members. Community: Provide a way for customers to interact with you, your site, or your other social media. Instead of getting traffc mostly from new customers, regularly updating your content gives your regulars a reason to go back to your website or other page. Products: Keep your page current with the lotions you carry and link to a page on your website with descriptions of these products. Education: Link your posts to pages that inform your clients. Show them how to tan smart and get gorgeous – they'll trust you as experts and love their results. Fashion: If you carry clothing or accessories, show pictures of people dolled up wearing your items. Link to your website with this information so they know where to buy. As a rule of thumb, make sure your images are high quality and include great informational captions to get the attention of pinners near and far. 65 SMART TAN MAGAZINE ❘ SmartTan.com