Smart Tan Magazine

VOL28ISS8 2013

smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.

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member of the month "When you raise your prices, there are going to be some customers who feel like you are stealing from them," says Nikki's husband, Bob Garner. "But these people don't understand the expense of owning a business. I would say to them, 'Has your electric bill gone up? So did mine.' I'm not making any more money here." But overall, the rise in price hasn't caused much commotion among clients. Instead of driving prices lower to appease the public, the salon has taken a realistic approach to providing value for clients without shortchanging the business. Against the Odds But things haven't always been smooth sailing for Nikki and her team. As a single-store owner, Nikki took on a lot of responsibility and was reluctant to delegate many responsibilities. But when her health took a turn, her business model had to change to survive. In October 2010, a trip to the gym changed Nikki's life forever. An overzealous effort to amp up her workout routine left her with a bad headache and other symptoms that culminated in a stroke. Afterwards, Nikki was in the ICU on ventilators while she was in a lengthy coma. Despite the overwhelming odds against her, she woke up and started her life again, relearning the most basic tasks with the help of physical rehabilitation. "She is a very strong-willed and determined woman," says Sun Tan USA Manager Amy Mays. During her absence, the staff banded together to take care of 29 SMART TAN MAGAZINE ❘ SmartTan.com Best Sellers Company: Supre Tan Lotion: Sweet & Sexy 25 XOXO Dark Bronzer Description: Keep your tan sweet with the help of BabyDoll bronzers and Tantalize dark tanning complex to give you the golden complexion that puts all eyes on you. Skin frmers keep you looking great while fower extracts make skin touchably soft. Contact: 800-825-7020 or www.supretan.com Company: Tan America/Heartland Lotion: Santa Barbara Description: Chill out with 20 minutes in heaven! The Santa Barbara delivers comfort and results all in one sleek package. Thirty-two 100W lamps and optional 400W facial lamp create the perfect tan, every time. Contact: 800-554-8268 or www.heartlandtan.com

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