Smart Tan Magazine

VOL28ISS8 2013

smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.

Issue link: https://smarttan.epubxp.com/i/144509

Contents of this Issue

Navigation

Page 79 of 83

corporate update NEW SUNSHINE Meet Up with Khloé Kardashian! In April, New Sunshine announced the Meet Up with Khloé Kardashian Contest, where three salons would win an all-inclusive trip for two to meet Khloé Kardashian in Los Angeles. Based on the high sales of Kardashian Glow lotions and a little bit of luck, Ultratan, Tan Lines and Global Tan were the three salons selected as winners after a random Grand Prize drawing. Two team members from each of the three winning salons were fown out to Los Angeles to meet Khloé on June 19. The winners gathered in a private room at the modern Asian fusion restaurant, Wokcano, in Burbank, California. Soon after their arrival, a glammed up Khloé entered the room. Although the salons were initially nervous to meet the A-list reality star, she instantly made them all feel comfortable. The meet and greet was truly a unique experience for the winners. Typical opportunities to meet the Kardashians are at appearances with hundreds of people. This intimate setting allowed Khloé the opportunity to sit down with the six salon winners and enjoy sushi while talking about her favorite tanning lotions. She even gave the winners pointers on great things to do while in the city. After chatting with the salons, Khloé took photos with each winner and signed a photograph for them. She even signed extra items for each guest to share with family and friends. The salons were so excited to have such a personal experience with Khloé. One winner remarked, "Khloé was great! She just sat right down at the table like we were her close friends!" It looks like the tanning industry has a new A-list friend! Contact New Sunshine Customer Service with any questions at (888) 865-5108 or at info@designerskin.com. SUNLESS INC. Sunless Inc. crowns Miss USA contestants with glowing tans When the Miss USA contestants walked across the stage, there was no doubt that all eyes were on their rockin' tans! Whether dressed in a glam evening gown or a teeny bikini, their skin looked fawless from head to toe, thanks in part to the Evolv. Airbrush Systems from Sunless Inc. Prior to the telecast, contestants were airbrushed with Evolv., the frst ever heat-infused sunless tanning system. "When appearing on camera, fawless sunless results and a smooth application process are imperative, so it comes at little surprise that the Miss USA pageant turned to the Evolv. Airbrush System to treat the candidates," says Ricky Croft, vice president of marketing at Sunless Inc. "We've created a high-quality system that is easy to use, convenient, and imparts natural-looking color in its wake. The technician has control over the results, virtually eliminating error." The frst of its kind, the Evolv. Airbrush System uses a warm fow of heat, which not only increases comfort, but it prepares skin for maximum absorption to ensure a completely dry application every time. The heat opens pores and allows the sunless solution to penetrate deeply, but also speeds up the drying time. For more information on the Evolv. Airbrush System from Sunless, Inc. or to speak with a sunless tanning expert, please contact Olivia Porcello (Olivia@blueskypr.com) or Jennifer Gauthier (JenniferG@blueskypr.com) at Blue Sky Communications. DESIGNER SKIN Celebrities show love on Twitter Celebrity endorsements can be a very successful way to drive product sales. Now, thanks to social media, fans feel more of a personal connection to their favorite celebrities. When fans see in a tweet or Instagram post that their favorite star actually uses a product that is easily available to them, they want to use it, too. Designer Skin realizes the value of celebrity endorsements and over the past few years has sponsored several celebrity-studded events. Exposure at these events has prompted celebrities to share their love of Designer Skin, especially via social media. Recently, Chelsea Houska from "Teen Mom 2" tweeted a picture of her favorite Designer Skin lotions. Designer Skin has also received 77 SMART TAN MAGAZINE ❘ SmartTan.com Tweets from the cast members of "Big Rich Atlanta" and retweets from "Vanderpump Rules" stud Jax Taylor. These celebrity endorsements not only help attract new customers to the brand, but also to indoor tanning. Images of your favorite celebrities can be found on www.newsunshinellc.com for download. To stay up to date on all things Designer Skin, follow us on Twitter @Designer_Skin. You never know who may Tweet Designer Skin next! Contact Brand Manager Emily Golay with any questions at 317290-8982 x4211 or emily.golay@designerskin.com.

Articles in this issue

Links on this page

Archives of this issue

view archives of Smart Tan Magazine - VOL28ISS8 2013