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Issue link: https://smarttan.epubxp.com/i/144509
pub note Creativity Begins This Year Creativity and innovation are a vital part of any small business success, yet we seldom make it a priority in our day-to-day operational activities. With so many critical business evaluations and decisions to be made on a daily, weekly and monthly basis, there's no time left in our schedule for conceiving new ideas. But if we don't schedule time for creative thinking, how can we build a better future when we can't begin to see what it looks like? "You either differentiate or you die; you either reinvent or you become obsolete." These are the words of Erik Wahl, entrepreneur, professional speaker, author, artist and keynote speaker at the Smart Tan Downtown convention this November. "You need to know how you are going to apply these things right now so you don't go out of business tomorrow. I really do think it's that extreme." Wahl's message is clear: As business owners, we need to learn how to best develop our creative abilities and put them to work to survive in business. And that's exactly what he'll do for all of us at Smart Tan's educational conference in Nashville. Matt Russell, CEO, Smart Tan It's easy to get trapped inside the business management box… we've all done it. But ask yourself, when is the last time you scheduled time to focus exclusively on creativity and innovation for your business? Have you researched ways to learn how to do this most effectively? Do you have plans to make this happen this year? Now you do. Mark your calendar for Nov. 8–10 and I'll see you in Nashville. CORPORATE OFFICES 3101 Page Ave, Jackson, MI 49203 Smart Tan: 800-652-3269 Smart Tan Canada: 866-795-3755 Smart Tan is a registered trademark of Smart Tan Network Inc. FAX: 517-787-3940 Senior Vice President JOSEPH A. LEVY Communications Specialist CURT HOLLOWAY Accounting Manager VICKI DEVAULT Associate Publisher JUSTIN WARREN MEMBERSHIP SERVICES Managing Director MICHELLE HUTTENLOCKER Member Services Director TERESA POEHLMAN Editor ASHLEY LAABS Certifcation Specialist JAN COPPOCK CANADIAN OFFICE Vice President Smart Tan Canada STEVE GILROY Art Director MICHELLE SPENCE Certifcation Specialist SHEILA ATKINS Member Services Support SUZANNE BRANDENBURG Chief Executive Offcer MATT RUSSELL Marketing and Communications Director CHRIS CUMMINGS 9 SMART TAN MAGAZINE ❘ SmartTan.com Membership Services Representative ANGIE S. MOHNEY Membership Services Representative NICHOL SMITH Membership Services Representative BECCA TAYLOR