member of the month
town and major hub allows their reputation to do a lot of the work for them.
"First and foremost, word of mouth is the
best and always will be the best form of
marketing," says Bob.
With decades of history in town, reviews
and referrals have become the most
effective method of gaining clients.
Word gets around in small communities,
which is why Sun Tan USA does their
best to make sure all the words spoken
about them are good ones. They believe
that the integrity behind their work
speaks for itself.
And to show their gratitude to the
people who make up their community
of patrons, plentiful customer appreciation days create frequent
opportunities for new visitors to fall in love. In addition to their
large annual event, every Sunday is a mini customer appreciation
day with outstanding deals on tanning services.
Photo: E Bar K PhotograPhy
the move to their new location, the salon and boutique also participated in the local women's expo. Businesses devoted to women are
all gathered together for the public to peruse and support.
When it's time to announce the annual appreciation day in
February, however, the salon takes to the media. Radio and TV
have been successful methods for reaching local customers.
"People are creatures of habit. Even if you move a block away
and put up ads and signs to let them know you moved, it still takes
about a year for them to get the message. After a year, we're
really getting our old clients back, which is nice."
In an attempt to reach new clients and some they had misplaced from
For more information about the salon, visit www.suntanusacasper.com.
33 SMART TAN MAGAZINE
❘ SmartTan.com
