smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/144509
member of the month Instead of mindlessly pleasing the customer, Sun Tan USA's ability to respect and educate them means that these issues are usually resolved amicably without sacrifcing their patronage. For the Shopaholics To help mitigate the fuctuations between seasons, the previous owner of Sun Tan USA added a small boutique flled with unique clothing and accessories with the help of Nikki's retail expertise. Under Nikki's ownership, the boutique remains even in the new location. The boutique, known as Nikki's Fashions, has been a great way to attract new clientele in the 20 to 40 age range. Some women come just for the trendy items; others mosey through the collection while they wait to tan. On occasion, men have even been known to browse for their signifcant others while they wait. Since they are hand-picked by Nikki, her salon is the only place in town where many of these items can be found. Although she says her style is a little "blingy," Nikki says that she tries to fnd items with fair that can appeal to the broad range of visitors to the salon. "Since it was introduced, the boutique has expanded and I only see it growing more and more," says Bob. "People are always looking for a unique outft or piece of jewelry," adds Nikki. "We try to have things that will catch their eye." The psychology of power dynamics reveals that expansive postures can help you be perceived as more confident, enthusiastic and authoritative by others. However, it is also possible to reduce your stress levels and change your outlook by practicing these powerful poses in private for two minutes before an interview, meeting, or other interaction. 31 SMART TAN MAGAZINE ❘ SmartTan.com On top of the incentives that employees can earn for their tanning sales, Nikki also motivates boutique sales with a unique program. At the end of the month, retail sales for each employee are added up and a Boutique Queen is crowned and rewarded. Spreading the Word Where advertising is concerned, Sun Tan USA has the unique advantage of being in Wyoming's second largest city, which is only populated with about 55,000 people. This combination of small