smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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unleashing your sunless business Email your current client base, have a sign up for spray parties at bridal expos or colleges, and advertise! With websites that offer free or inexpensive business cards, there���s no excuse not to whip up a special card for mobile services and look for new ways to get them to your community. Bodybuilding, dance or cheer competitions can be a great place to attract large groups. ���Host an in-store spray tan party to boost interest,��� says Cardinal. ���Tell your clients that anyone who spends over X amount of dollars on sunless the month before will get two invitations to the party. Spray everyone for free and solicit for at-home parties during the event.��� After a night of sunless tanning with a friend, they will see the fun in it and sign up. From there, the opportunity for referrals can breathe life into the mobile business. Members Only aren���t getting sprayed too often through a package that encourages them to visit every ���ve to seven days. For your UV tanners who already have an EFT membership or package, make it easy for them to add on a single session at a reduced price. ���Stores need to make sunless accessible as an upgrade to existing clients,��� says Carrasco. ���If they already have UV EFT, offer an add on for $10 or $15. So many stores have boundaries on their pricing ��� take off the handcuffs! Some of your loyal clients are walking away from sunless because they have to pay full price like someone who walks in for the ���rst time.��� Smart tanning businesses are also incorporating sunless into their UV memberships as a way to increase value and promote related services. Whether you do that by offering sunless to your top tier EFT or by doling it out at each level, it���s a thoughtful way to show appreciation to your clients while creating loyalty to a new service. If you want to help your sunless revenue grow exponentially, get Arguably, loyalty is the most important aspect of your business inspired by the structure of your UV pricing. ��� no salon owner can afford to incorporate a service that only captures clients for one session. EFT is a wonderful option to keep your sunless-only clients coming back. Create a monthly sunless membership that offers VIP value Luckily, loyalty isn���t rocket science. Through value and education and discounts on retail products. Your clients will be happy to you can entice clients to try; with a good product and dedication have an affordable way to maintain their color year round. The to their satisfaction, you can get them to stay. For many business trick here is to solidify your position as an expert through limits. owners, all it takes is the courage to step out of their fear of the Your clients may misunderstand that EFT means they get unlimited unknown. On the other side of the effort lies a sustainable and use of your sunless equipment, but it is your job to make sure they lucrative prospect for the future. 79 SMART TAN MAGAZINE ��� SmartTan.com