smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/110578
member of the month their staff complete Smart Tan training. They start with the UV Tanning training, but some will go on to complete the Ambassador or Master���s program. anything from cover to cover,��� says Rachel. The couple is still working on the ���nal pages of their new website, which they are trying to balance with the busy nature of peak season. ���There is a lot of pressure put on the employees to be educated. All employees must become Smart Tan certi���ed before they can work on the sales ���oor,��� says Rachel. ���For employees that stay with us But the workhorse in their marketing arsenal has de���nitely been for a long time, they will go further into Smart Tan training: After email. employees have been with us for six months, they go through a refresher course on what they learned in the beginning, and at this ���We send emails about three or four times a month ��� anything point they would go through the Ambassador or Master���s at their from ���we miss you��� emails to noti���cations about specials,��� she next six month [benchmark].��� says. Email Mavens Peter���s experience in the print industry has relieved a lot of the marketing burden for the salon. He is in charge of not only the print materials, but for much of the web-based advertising as well. His previous job required him to work as a web designer, where he performed some desktop publishing. Sun Factory���s secret to successful marketing is diversity. Online, the salon does utilize Facebook and their newly designed website to inform local consumers. Of���ine, they hand out coupons and business cards while offering specials designed to entice potential tanners. ���Peter spent 17 years creating graphics and artwork, so he can do With an estimated 10,000 subscribers on their email list, Sun Factory enjoys a wide reach. That���s why they make a point to mix things up with different kinds of messages and offers, including little freebies, to make sure there is something for everyone. According to Rachel, coupons inside of these emails have had the highest rate of redemption amongst her clients. Second Time Around Sunless tanning services have also been a mainstay at Sun Factory, but that wasn���t always the case. Years ago, the salon offered airbrush tanning, but the technology just wasn���t up to par. After dif���cult deliberations they decided to take the service out of the salon. But as the equipment developed, Insurance Customized For Tanning Salons! r Get More Coverage with Lower Premiums! Visit www.TanProins.com for a Fast-Free Quote on Your Renewal or New Tanning Salon Insurance! Join in on the Conversation! Search ���Tan Pro Insurance��� to get connected! Visit Our Website to Learn More About Tan Pro Insurance & Get Your Quote Today! Tan Pro www.TanProins.com ���A��� Rated by A.M. Best 53 SMART TAN MAGAZINE ��� SmartTan.com Competitive Rates 888.969.8030 Discounts for Multiple Locations