smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/110578
pub note Fearless Fear is an instinct. We feel it and we���re not always sure why, or it���s often based on emotional reasoning. Animals feel fear to protect them from their predators, and on the most basic level, fear is a survival tactic that keeps us from endangering our lives. But, despite all the analogies you���ve heard about business, we do not live in the jungle. Yet, there are many salon owners who still feel that fear ��� a fear of change. It���s a very powerful and motivating instinct, but fear really has no role in your business. One of the most damaging things a salon owner can do is let a feeling convince them not to act. Matt Russell, CEO, Smart Tan The tanning industry is full of tools and people who can make you forget the fear with their knowledge or experience. On page 65, we discuss Smart Tan���s customizable My Brand training, which gives you the tools to create your own accessible training and empower your staff. On page 73, sunless veterans give you advice on how to proceed with a robust sunless business. Reason and education give us the strength to move past our primal instincts and rise to success. Utilize the vast amount of resources in the indoor tanning industry and let that ���ll you up with the courage to move your business forward. The facts are in our favor, the opportunities are at our doorsteps ��� we just have to get out of our own way. CORPORATE OFFICES 3101 Page Ave, Jackson, MI 49203 Smart Tan: 800-652-3269 Smart Tan Canada: 866-795-3755 Smart Tan is a registered trademark of Smart Tan Network Inc. FAX: 517-787-3940 Senior Vice President JOESEPH A. LEVY Communications Specialist CURT HOLLOWAY Accounting Manager VICKI DEVAULT Associate Publisher JUSTIN WARREN MEMBERSHIP SERVICES Managing Director MICHELLE HUTTENLOCKER Member Services Director TERESA POEHLMAN Editor ASHLEY LAABS Certi���cation Specialist JAN COPPOCK CANADIAN OFFICE Vice President Smart Tan Canada STEVE GILROY Art Director MICHELLE SPENCE Certi���cation Specialist SHEILA ATKINS Member Services Support SUZANNE BRANDENBURG Chief Executive Of���cer MATT RUSSELL Marketing and Communications Director CHRIS CUMMINGS 19 SMART TAN MAGAZINE ��� SmartTan.com Membership Services Representative JESSICA PARDON Membership Services Representative NICHOL SMITH Membership Services Representative BECCA TAYLOR