Smart Tan Magazine

VOL28ISS3 2013

smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.

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���[My Brand Training] has changed the way we train My Brand Training enables Hannah to develop and assign training tracks to combat issues or procedures that are unique to a single location, or only to speci���c employees at one or more locations. When creating a training track, users have the option to share it with their entire company or just a single location. This makes My Brand Training perfect for not only single locations, but also for salon chains like Sun Station Tanning Studios. and it has made it easier to conduct training as a whole company,��� says Hannah Hipps, owner of a four-salon chain in the Charleston, S.C. area. closing, whatever it may be ��� My Brand Training makes it simple, uniform and convenient. Hannah Hipps, owner of a four-salon chain in the Charleston, S.C. area called Sun Station Tanning Studios, uses My Brand Training, along with Smart Tan���s UV Training and Sales certi���cation tracks. As opposed to other forms of salon-speci���c training, she likes the convenience and consistency that My Brand Training provides. ���It is well worth it because it keeps everyone on the same page,��� Hannah says. ���It���s also great that you don���t have to give it to every single employee. You can always make a test for that one or couple employees that are having a problem with a speci���c thing. And you can always use it again for new employees when you need it.��� In addition, the testing feature of My Brand Training takes the guesswork out of the equation ��� you don���t just assume that employees understand what you���re telling them, you have test results to prove it. ���The cool thing is you can base it off what your speci���c salon does,��� Hannah says. ���Every salon has different issues and with ���The tests are all multiple choice so we make them pretty dif���cult this you can make it so everyone is learning the same thing across and we make it where there���s a lot of different scenarios so you the board. Usually when you���re doing training, you���re saying dif- have to really think about it,��� Hannah says. ���It���s not just black ferent things and you hope everybody takes it the same way, but and white, it could be two right answers or just one. We make it with this everything is uniform.��� hard like that. Also, I can see who passed, and when they don���t do well I can talk with them about what they didn���t know and how Sun Station Tanning Studios began using My Brand Training in they can improve.��� May 2012, and has created and utilized training tracks covering company policies, customer service procedures, upselling, freez- While Sun Station Tanning uses PDF ���les with text and someing or cancelling customer accounts, and speci���c products. Since times images to provide the training content for their My Brand she began using My Brand Training, Hannah says that she and Training custom tracks, for more hands-on duties, users also have her store managers rarely encounter the need to do in-person the option of uploading videos to demonstrate and instruct. With trainings. They still do lotion trainings in person so employees get the opportunity to smell and feel the products, but other than that, Examples of Custom Training Topics the only hands-on trainings occur on an as-needed basis. The store managers occasionally gather their employees to discuss ��� Company Policies procedures that aren���t getting done properly or to clarify certain ��� Customer Service Procedures policies, but that���s about it, Hannah says. Previously, in order to train her 14-person team on various operating procedures, Hannah would have to select a date and hold a morning and afternoon meeting at one of her locations, so that the entire team would be able to make it to one of the sessions. Now, using My Brand Training, she simply puts all the information her employees need to know into a PDF, creates a multiple choice test, places both in a training track, and assigns it to the appropriate locations and employees to take at their convenience within the timeframe selected by her. ���I think they like it because they can do it online and they don���t ��� ��� ��� ��� ��� ��� ��� ��� Sales Tactics Promotion Training Product Training Equipment Training Cleaning Opening and Closing Membership Levels New Employee Orientation SmartTan.com ��� SMART TAN MAGAZINE 66 salon-specific training have to go somewhere and meet somebody and they like the convenience of it,��� Hannah says. ���It���s hard to get everybody together at once so with 14 employees it���s nice for them to be able to do it on their own.���

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