smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/110578
unleashing your sunless business ���There is a large demographic who has never walked through the doors because of the negative stigma attached to tanning. It���s time to bring in those people and show them that there is another way to spend money with us,��� says Brandon Cardinal, vice president of sales and marketing at Norvell. But as you have likely seen with your marketing efforts for UV tanning, deciding where to advertise is only half the battle. Like with most things in life, it���s what���s on the inside that counts. Content is King If you pick up a marketing publication, read a social media blog or talk to a professional, it���s very likely that you���ll hear the phrase ���content is king.��� Purchasing space in various media is not enough to guarantee results ��� today���s clients want to be intrigued and educated through marketing. But most salon owners aren���t marketing professionals, which is why creating advertisements is one of the most intimidating aspects of running the business. Even if you do it yourself, following these straightforward suggestions for your ads can help inspire more action from recipients. First and foremost, clarify what service you are selling. Sunless isn���t as simple as it used to be, and you should demonstrate that to your customers. Include a photo of your service room or equipment to help set their expectations. Without being too technical, share some of the bene���ts they can enjoy with your equipment and solutions. ���We have seen proven success when salons actually demonstrate what the product is. The customer can connect with what they will experience,��� says Carrasco. ���They want to see familiar products and a serene environment dedicated to sunless.��� Promote the convenience, instant grati���cation and hydrating skincare ingredients that sunless provides. Testimonials from ���rst-time users and before-and-after photos are two great ways of giving potential customers the proof that will comfort them enough to visit. After you give them the information and pique their interest with proof, hit them with a call to action. Ask for the sale! So many companies make the mistake of handing over information and letting the client decide. Even if you offer a coupon, take one more step to invite the client to call or visit. Earn their trust, then earn their business. One of the most common mistakes in marketing is that tanning salons do not show the con���dence to guide potential customers through the last and most pivotal step. By mastering those elements, salons can enjoy increased sales through ads that show these non-tanners that sunless has changed, it���s better than ever, and you are an expert! 75 SMART TAN MAGAZINE ��� SmartTan.com