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Issue link: https://smarttan.epubxp.com/i/110578
But JWOWW doesn���t have to do it all alone. An awesome creative team helps her create a vision worthy of the name. ���I���m fully into creating all the logos, but I de���nitely get help. Literally, what I do is close my eyes and just picture it, and I start rambling off what it looks like. People write down my crazy notes ��� colors, where I want things.��� But make no mistake, JWOWW is determined to have her products represent who she really is. That���s why, no matter who���s helping, she requires full approval to make sure her products deliver on the quality she promises her fans. And as their teamwork translated into a phenomenal success, her relationship with the company deepened beyond celebrity and manufacturer, developing more into a true friendship. ���After season three of ���Jersey Shore,��� I finally met everyone at Australian Gold. I felt like I was part of a small family: They trusted me to produce this product and create it. I have everyone���s cell phone number, email, Facebook accounts and Twitter. We exchange Christmas presents like it���s my second family ��� there doesn���t go a week where I don���t talk to them. We are dedicated to each others��� personal lives. Walking in, I didn���t really expect anything, and now they���re stuck with me for life.��� But the team at Australian Gold doesn���t seem to mind that they are ���stuck��� with JWWOW, especially since she is so invested in the success of her brand. ���I have full say because I am the number-one diva at Australian Gold,��� she said. Behind the Scenes During a recent visit to the New Sunshine facilities in Indiana, JWOWW got to experience what goes on behind the scenes. She toured the new, 135,800 sq. ft. manufacturing plant, which currently employs over 140 people and seven full-time chemists. With only eight months running, New Sunshine���s plant already operates at a production capacity of 30,000 bottles, 30,000 tubes and 100,000 packets per day. Their new location is also environmentally conscious, implementing various waste and energy reducing protocols to minimize their ecological impact. ���As of now I have seen the whole facility. I have a new appreciation for what goes into making my tanning lotions and products,��� Creative Evolution said JWOWW. ���Being a celebrity ���which I don���t consider myself, I just think I have a lot of fans ��� you put your name on something, In an earlier interview with JWOWW, she proudly exclaimed but I don���t get to see the other people who put their blood, sweat, that she created the original logo design for the black bronzer and tears into it.��� everyone has come to know and love. But her involvement with the branding and packaging of the product certainly hasn���t stopped there. She has continued to create and in���uence the updated designs that grace her products. When JWOWW came back from filming ���Jersey Shore��� in Italy, the experience was something she wanted to share through her product design. When it came time to design the 50X Black Bronzer, she wanted to put a little European twist on the logo. ��� We changed the 50X SmartTan.com ��� SMART TAN MAGAZINE 86 pushing the limits because I wanted it to remind me of Italy. It was an unbelievable time in my life, and I wanted to develop a new, fresh look,��� she said.