smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/110578
unleashing your sunless business For a Limited Time Next to marketing, the right promotions can be the biggest gamechanger for your sunless business. They are an opportunity to get newbies hooked on convenient bronze color and teach them about sunless retail products. If you have a new handheld system, training your employees can actually be a catalyst for good word of mouth. ���Using the cosmetic bronzer spray for training, spray 15 to 20 people for free to help employees build their con���dence. Call everyone you know and get them into the salon,��� says Cardinal. ���By the time you get those initial sprays under your belt, the rumbles are already starting in your network.��� about gouging prices on sunless services for the sake of a promotion. ���I���m not a big fan of discounting the service. If you look at a hair stylist, they never run a special on the service. The discount is always on the retail products,��� says Cardinal. To add value to sunless purchases, offer package deals with free retail product. For instance, give a free maintenance kit when they purchase a package of three sunless tans. Or give a free singleuse packet or exfoliating product with the purchase of one session. These kinds of promotions are still pro���table and they teach clients about the bene���ts of maintenance. Having packages that combine multiple sessions with retail products allows clients to get over the learning curve of getting sprayed while you teach them about skincare, doubling the opportunities for future sales. Not so new to the game? Keep your airbrushing services in the ���People are tentative on their ���rst session, but they usually fall front of your clients��� minds by hauling it out into the lobby. A busy in love with their sunless color on the second session, which is Saturday could be a great time to demonstrate how awesome why it���s so important to do a multiple-session promotion,��� says sunless can be by offering partial sprays on faces or legs. Carrasco. For automated booths, welcome a new piece of equipment to the lineup by setting up a presale promotion. ���I���m a big fan of pre-selling,��� says Carrasco. ���There is nothing better than a new piece of equipment to recharge an entire salon. Offer half off 30 days before it arrives and give those clients priority to get in the unit. As soon as it���s installed, go back to regular price.��� After the newness has worn off, salon owners should be careful 77 SMART TAN MAGAZINE ��� SmartTan.com Going Mobile Another way to take your business out of the box is to take it on the road. For those salons with handheld sunless systems, mobile airbrushing is an unsaturated market. Some savvy entrepreneurs make side businesses solely out of mobile spray. With the popularity of home parties for kitchen supplies, jewelry and purses, you may ���nd a new demographic of customers who want the ultimate luxury: custom color in the comfort of their home.