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Issue link: https://smarttan.epubxp.com/i/110578
Industry Insiders One way that Peter and Rachel try to stay ahead of the curve and above the competition is through relationships with other salon owners. In many cases, these bonds have been formed at industry events. But going to tradeshows is about more than the social aspect. These events allow Rachel and Pete to attend helpful seminars that push their business forward. Their favorite classes focus on marketing and EFT sales. At smaller shows, they like to bring employees to help share the Fast Facts NAME: Sun Factory Tanning Studios LOCATION: Quincy, MA; Norwell, MA; Weymouth, MA Levels of EFT: 4 Levels of Membership: 4 Locations: 3 Employees: 5 UV Units: 10 SERVICES AND PRODUCTS: ADVERTISING: OWNERS: Peter Cappadona, Rachel Losordo WEBSITE: www.sunfactoryusa.com EQUIPMENT: Ergoline, Heartland, uwe, Beauty Angel, Norvell LOTION: Designer Skin, Devoted Creations, Supre, Australian Gold, California Tan, Miami Ink, Matahari, Swedish Beauty, MR International, Pro Tan, Norvell Web Exclusive Visit www.smarttan.com/sunfactory to learn how Rachel and Peter motivate their employees and revamped their EFT structure. UV Tanning Airbrushing Mobile Airbrushing Red Light Therapy Teeth Whitening Kits Website Facebook Traditional Mail Coupon Mailer Billboards Magazines Radio Email Text Cross Promotion SmartTan.com ��� SMART TAN MAGAZINE 50 member of the month to ensure their comfort. At the end of the hall, clients also have ���We take the opportunity to go to Nashville and other industry access to a large vanity station and wipes to remove makeup or shows. We have made such great relationships with salon owners heavy bronzers. that we plan our trips together and talk every other week,��� says Rachel. ���Every time a client enters the room, it is 100-percent freshly prepared for their visit,��� she says. Whether it���s a brainstorming session or just catching up, the Sun Factory partners are always reaching out to others as a way to These little luxuries encourage loyalty and customer satisfaction by keep a pulse on the industry as a whole. ���It���s good to know if it���s making clients feel cared for and welcome. just us who is going through a lull or getting busy. We can just bounce ideas off each other,��� she says.