smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/230394
MEMBER OF THE MONTH trip to St. Lucia, where they celebrated 20 years of marriage. By utilizing the crystal blue color of the Caribbean waters, wooden shutters, starfish, wicker furniture and airy cotton draperies, they set the scene for a local oasis. The beach scene in their display case featuring lotion packettes sets a fun but tasteful tone for PooleSide Tan. To help clients achieve that truly exotic shade of bronze, they also included highpressure tanning. During their busiest times — around homecoming, prom and wedding season — the service has been a big hit. They even provide educational handouts that reveal the benefits of highpressure tanning for special events. When the occasion arises, PooleSide offers a four-pack of high-pressure sessions to help tanners get the most value for their dollar. over. She didn't anticipate that customers would love them so much, so she put them up for sale once her initial supply ran out. The trouble was, since they were used to complimentary towelettes, they were slow to come off the shelves. Instead, Robin decided to put them back in the rooms as freebies — a small gesture that has gone a long way to set PooleSide apart from the pack. The giveaways continue when new customers purchase individual sessions. To make sure clients get started with good habits, PooleSide provides temporary eyewear and a lotion packette after giving a full tour of the salon. This provides the opportunity to discuss the importance of lotion and protective eyewear, and also sets the correct expectations with customers. Robin and the PooleSide team place emphasis on protective eyewear, which is why they ask to see it before every client's tanning session. When Breast Cancer Awareness Month rolls around in October, she includes a pair of pink goggles with the purchase of a pink bottle of lotion. These deals and giveaways ensure that all of their customers are protected while still incentivizing the sale. The most personal touch in their customer service arsenal is the hand-written thankyou note. After their first visit to PooleSide Tan, customers enjoy a special piece of mail from the staff, thanking them for their patronage. The salon opened in July 2012, but the newness hasn't worn off for clients who enjoy their continuing perks. The homemade iced tea — a recipe passed down from Robin's mother — is a fan favorite. And when clients first sign up for a membership, they enjoy a welcome bag and free goggles. PUTTING THE CUSTOMER FIRST Of course, keeping clients happy is a top priority for any salon, but Robin's experience in banking services has made her particularly devoted to having excellent customer experiences. The PooleSide team is always finding new ways to satisfy their tanners. When the salon first opened, Robin set out a few boxes of tanning towelettes that were left over from the business they took PHOTO COURTESY OF: Katie Pegher, Fine Portraiture FAST FACTS ABOUT THE SALON Levels of EFT: 5 SERVICES AND PRODUCTS: ADVERTISING: Website Radio UV Tanning Airbrushing Facebook Email Employees: 8 Teeth Whitening Mobile Airbrushing Twitter Cross Promotion UV Units: 8 Red Light Therapy Traditional Mail LivingSocial Body Wraps Newspapers Levels of Membership: 6 SmartTan.com ❘ SMART TAN MAGAZINE ❘ 24