smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/230394
PUB NOTE Are You Ready? Yep, it's time. The 2014 indoor tanning season has begun. By now, you have probably added new equipment to give your customers something exciting to talk about and to keep the competition at bay. Hopefully your new marketing campaign is completed and the ads are ready to run. The flooring has been cleaned or replaced and the fresh paint makes the store look brand new. Your pricing and specials are all set to bring in those new customers. Hmmm, what did we forget? Sales! Your massive investment in equipment, remodeling and marketing may be all for nothing if you don't get your sales team in tip-top shape. Veteran retailers and business gurus will tell you that the success of your sales staff is the single most important part of your business. And what's arguably the most lucrative portion of your counter sales? Indoor tanning products. When you break it down, indoor tanning lotions probably make up nearly 20 percent of your overall sales. But, many salons tell us they make up a much larger proportion of your profits. We know this. You know this. But how much time are you allocating to your staff's lotion training? Probably not as much as you should, and you're far from alone. That's why we've compiled some great sales training tips from industry names you know and trust to help you improve your lotion sales numbers. Our Sneak Peek feature lets you check out the newest lotion products for 2014. Just like your new equipment, flooring and paint, having new products on the counter is a great way to jump-start the sales process. From cover to cover, you'll find exciting skin care products, tips for getting new clients, selling more lotion, and getting out of the tough spots we've all experienced. Use it to your advantage and set your sights on a record sales year. Chief Executive Officer MATT RUSSELL Senior Vice President JOSEPH A. LEVY Associate Publisher JUSTIN WARREN Managing Director MICHELLE HUTTENLOCKER Editor ASHLEY LAABS Art Director MICHELLE SPENCE Marketing and Communications Director CHRIS CUMMINGS Communications Specialist CURT HOLLOWAY Accounting Manager VICKI DEVAULT MEMBERSHIP SERVICES Member Services Director TERESA POEHLMAN Certification Specialist JAN COPPOCK Certification Specialist SHEILA ATKINS Membership Services Representative NICHOL SMITH Membership Services Representative BECCA TAYLOR Matt Russell CEO, Smart Tan Membership Services Representative ELIZABETH RAMOS ROCHA CANADIAN OFFICE Smart Tan is a registered trademark of Smart Tan Network Inc. CORPORATE OFFICES: 3101 Page Ave, Jackson, MI 49203 Smart Tan: 800-652-3269 • Smart Tan Canada: 866-795-3755 FAX: 517-787-3940 13 ❘ SMART TAN MAGAZINE ❘ SmartTan.com Vice President Smart Tan Canada STEVE GILROY Member Services Support SUZANNE BRANDENBURG