smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/230394
CORPORATE UPDATE Announcing the 2014 PC Tan Expo As 2014 approaches, tanning owners and operators are once again making plans to attend the PC Tan Expo on Jan. 18 at the Marriott at Glenpointe in Teaneck, NJ. When asked why the PC Tan Expo remains so popular year after year, CEO Susan Miller said, "The Expo showcases the latest innovations from uwe and KBL, the two brands many believe offer the highest revenue-producing beds in the industry, which then translates to a faster return on investment. Our salon partners know this and look forward to seeing what's new." Additionally, many salon owners choose to arrive a day early to take advantage of the certifications offered on Jan. 17 from California Tan Sunless, Industry Veteran David Holtgrewe Joins PC Tan Smart Tan, and Norvell University. "Within the fastpaced indoor tanning industry, especially the rapidlygrowing sunless side, this in-depth knowledge of the latest techniques and available information can give your salon the edge over your competition," reminds Miller. Of course, the many prizes, gift bags, exclusive show specials, and cocktail party seem to be popular among attendees as well. In addition to KBL and uwe, this year's featured exhibitors include Australian Gold, California Tan, Cosmedico, Designer Skin, Devoted Creations, Fiesta Sun, Heraeus, Matahari, MR International, Playboy, Pro Tan, Sportarredo, Supre Tan, Swedish Beauty, Wolff System and more. Registration for the Expo is going on now 95 on-site. To register, visit www.pctan.com or call 800-FAST-TAN ext. 3270. sales strategies, and adjust their marketing to stay competitive in the fast-moving world of indoor tanning. In fact, many salon operators have attended his marketing seminars at various trade shows over the years, coming away with valuable and proven tips and techniques. Susan Miller, CEO of PC Tan, states, "We are thrilled to have Dave, who is so widely respected by owners, operators, and industry insiders alike, here at PC Tan. We know he will only improve our team of committed, long-term professionals in helping our salon partners grow." Dave can be reached at 1-800-327-8826 extension 3345. PC Tan is proud to announce that industry veteran David Holtgrewe has joined their team as the industry marketing specialist. Dave has 20 years of experience in indoor tanning, having worked at everything from independent salon owner to sales and marketing for a large tanning distributor. With a retail marketing background spanning more than 30 years, Dave has successfully used his wealth of knowledge and broad experience to help salon owners grow their customer base, fine-tune their About PC Tan: For over 27 years, PC Tan has provided the most comprehensive selection of beds, lamps, lotions, parts and accessories to the indoor tanning industry-all backed with their signature personal service. PC Tan is the exclusive North American importer of world-class uwe, KBL and Sportarredo equipment. For more information about PC Tan, please visit www.pctan.com, www.facebook.com/ PCTan2 or call 800-FAST-TAN. SmartTan.com ❘ SMART TAN MAGAZINE ❘ 100