CONTENTS
INDUSTRY NOTEBOOK
2014
Sneak Peek
TWITTER MY FACEBOOK
Find out how your fellow salon owners responded to
Smart Tan's social media questions this month.
17
SURVEY SAYS
Checkoutthismonth'ssurveyquestionsandfndout
where you stand on the issues.
19
89
PUB NOTE
Matt Russell
15
53
13
CANADIAN UPDATE
Smart Tan Canada Vice President Steve Gilroy discusses
how coming together as an industry can secure a better
peak season.
SMART MARKETS
SNEAK PEEK
Get a comprehensive look at the newest products,
equipment and more for 2014.
87
SMART MARKETING
SmartTan'sChrisCummingsidentifesthetoptrends
and strategies for social media in 2014.
89
93
53
CONSULTANT'S CORNER
Reel in new customers with Grant Miller's tips for
creating a reputable online presence.
VISION
91
97
SMART MANAGEMENT
We address the facts you most desperately want your
difcultcustomerstoknow.
93
ASK THE EXPERT
Dr. John Cannell of the Vitamin D Council sheds light on
what you need to know about vitamin D and UV light in
winter.
97
INSPIRED IDEAS
Lisa Parsons, Devoted Creations
IN EVERY ISSUE
Corporate Update 99
Classifeds 102
Advertising Index 103
Cover: Robin Poole, Member of the Month. Cover Photo: Courtesy of Katie Pegher, Fine Portraiture.
9 ❘ SMART TAN MAGAZINE ❘ SmartTan.com