smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/242935
Organized Marketing Efforts Lead to Higher Profts The tanning season will soon be in full swing. Have you invited your best clients back to your salon? Do you know who your best potential customers are? During this important time in the business calendar, it's critical you are informed as to who and what makes or breaks your season, and that you implement strategies to help you reach sales goals as efficiently as possible. • Looking for a flood of new or returning EFT memberships? Offer them a great incentive to come in and sign back up! Article courtesy of Mike Neagle. Neagle is the owner of Argo Networks Inc., a network management, host provider and IT support company for tanning salons. He can be reached at 502635-6963 or mike@argo-networks. com. For more information about Salon360, visit www.argonetworks.com. 63 ❘ SMART TAN MAGAZINE ❘ SmartTan.com Each group is looking for different results, so a one-size-fits-all, shotgun message to everyone in your database may not be the best approach. Identify each group, and then target them specifically. Social media, email, text messaging and direct mail are all great options for reaching them, but how do you quickly and easily get that information out of your POS software, and into your marketing platform of choice? Argo can help you identify the tanning habits of customers quickly and easily. Our Salon360 software product works with your salon's • Want to convert your occasional tanners database to pinpoint clients who fit your into more frequent users? Offer them a marketing needs and exports the necessary lower priced membership or special package data to you or the provider of your choice. (but priced higher than their average spend) to get them to come in more often. Make the 2014 tanning season the best ever by marketing your most profitable services • Targeting vacationers who want to build effectively and efficiently. a base tan before leaving town? Offer a vacation package deal with lotion or other products they can take with them on their trip to maintain that awesome tan!