smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/242935
PUB NOTE Be Prepared For most of us, January brought a disorienting amount of winter weather. In the North, calling it a winter wonderland could be considered annoyingly optimistic. In reality, we saw some harsh weather that kept businesses closed for a few days and presented the challenge of making up for lost time. Personally, I've had my fill of winter already. Nature probably won't be throwing us sunshine and tulips for a while, but there's something about February that awakens our anticipation of spring. We're ready for things to blossom and change. Matt Russell CEO, Smart Tan We know customers come into the store when they get this feeling – ready to get a glow and start preparing for warm vacations. It's important that we get ready for those spring seekers. Is your salon prepared to capitalize on the momentum of their excitement? Now is the time to bring new equipment into your business if you haven't already. Having something new in your showroom helps your customers choose your salon over your competitors and helps you stimulate those upgrade sales. On page 51, we take a look at the success stories of salon owners who have made equipment changes in their salons. If this crazy weather has taught us anything, it's to be prepared. Prepare yourself for a profitable busy season by maximizing your salon's potential this year. Chief Executive Officer MATT RUSSELL Senior Vice President JOSEPH LEVY Associate Publisher JUSTIN WARREN Managing Director MICHELLE HUTTENLOCKER Editor ASHLEY LAABS Art Director MICHELLE SPENCE Marketing and Communications Director CHRIS CUMMINGS Communications Specialist CURT HOLLOWAY Accounting Manager VICKI DEVAULT MEMBERSHIP SERVICES Member Services Director TERESA POEHLMAN Certification Specialist JAN COPPOCK Certification Specialist SHEILA ATKINS Membership Services Representative NICHOL SMITH Membership Services Representative BECCA TAYLOR Membership Services Representative ELIZABETH RAMOS ROCHA CANADIAN OFFICE CORPORATE OFFICES: 3101 Page Ave, Jackson, MI 49203 Smart Tan: 800-652-3269 Smart Tan Canada: 866-795-3755 FAX: 517-787-3940 15 ❘ SMART TAN MAGAZINE ❘ SmartTan.com Vice President Smart Tan Canada STEVE GILROY Member Services Support SUZANNE BRANDENBURG