smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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FEATURE mean there are fewer components in the newer beds, and they also improve the performance of lamps. But PC Tan also brings its customers the best of Italian high-pressure tanning through Sportarredo. These specialty beds are a completely different experience with eye-catching design that's impossible to ignore. As the sole North American importer for all three equipment manufacturers, PC Tan is in the unique position to offer a complete range of equipment that can be combined to suit any salon in any market. the transaction doesn't end there. The company's highly experienced team goes beyond your expectations to ensure that your new addition is impeccable and profitable. PC Tan's customers rave just as much about the ongoing service as they do about their impressive selection of equipment. From the CEO to the warehouse, the entire PC Tan team values these relationships as the most important part of doing business. "We are a small, family-owned salon, and we pride ourselves on having a relation- ÒCustomers like to see salon owners reinvesting in the salon. Just like salon owners get excited when we get something new in our lineup, your customers want something new and improved every so often. If you donÕt stay on top of things, I guarantee there is money in their pocket youÕre not getting.Ó Paul Manke, PC Tan Vice President of Sales "Almost every salon owner has experienced buying equipment that seems prone to problems, but these beds were engineered to eliminate a lot of common issues," says Gustafson. "They are easy for everyone on my staff to handle. I also love the ambient lighting on the outside of the unit, especially since they are LED lights that require a lot less maintenance." Salon owners can rest assured that in addition to making the salon more profitable, the equipment makes your job easier by design. PC FAMILY Once you buy a sunbed from PC Tan, 53 ❘ SMART TAN MAGAZINE ❘ SmartTan.com ship with our customers," says Jerry LaMarca, owner of Bodies in Heat Tanning in New Jersey. "In much the same way, everyone at PC Tan is very friendly. It's not just about a purchase, they treat me the way I treat my customers, and to me that's very important." Whether it's just to catch up or a serious conversation about store layout and pricing, the staff at PC Tan spend a lot of time on the phone with their customers to ensure that their business is doing its best. And with a veteran roster, they can help with almost any problem. Paul and fellow VP of Sales Eric Haynes have been with the company for 30 years, and many of the other key salespeople and technicians boast 25-31 years of experience that is sure to benefit the salon owners who utilize them. But they lend more than a friendly voice: Their hardworking staff even braved the treacherous and icy weather of this winter's polar vortex to deliver sunbeds with care. Their team loves going to clients' stores across the country to help with installations and training the staff on how to sell these new upgrades. And when the Smart Tan Downtown conference in Nashville rolls around, PC Tan takes it as an opportunity to offer some food and their time as a thank you to the salons that trust them year after year. The day before the trade show floor opens, they meet with clients in their suite to engage with customers old and new. Even CEO Susan Miller is easy to find on the trade show floor, helping customers and curious salon professionals. "When I call them, they know my business because they are involved. They know how we operate, so when I need something from them, it's not a drawn-out conversation," says McCormick. "Paul has come to our stores and worked with some of our staff – the information is just phenomenal." For many PC Tan customers, there is a sense of relief in knowing that they're not just another number or a potential sale. These industry veterans will give you straightforward advice without the uncomfortable high-pressure sales. "To me, PC Tan is Paul Manke, Bruce Williams and Martin Powell," says Gustafson. "I can call any one of them and they will be a great resource. They make it easier to operate my business. I'm sure there are a lot of people who have worked with companies where they buy a bed and they are suddenly on their own, but you aren't going to find that at PC Tan. With them, I know they won't try to sell me something that wouldn't be good for my business."