smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/242935
TWITTER MY FACEBOOK We asked, you answered! Here are some of the responses to our weekly questions on Facebook and Twitter. What's your strategy for selling your most expensive lotions? Pre-qualify them – what have you used in the past? What is most important to you? Skin care? Dark tan? Softer skin? Then, enthusiasm first. Confidence second. Product knowledge third. And we always have something going on, like Sunclub members get discounts all the time and we often pair our high end products with free sessions in our bigger bed. ■ Mary K. McCarrell Knowledge of all products. We offer up to 6 free tans Customers like getting free tans! ■ Radiance Sun Studios Knowledge of products is key. I also only sell products that I love and use myself. Offering 10% off all retail with any of my membership plans helps too. ■ Lucinda Brunk Goggins We try the lotions so that we can truly recommend them to our clients. Marketing is key. We offer specials every month on lotion bottles and we charge at least the recommended retail. For November, our clients drew the percentage out of our "Basket of Thanks." Many of them won the 40% off, which made selling numerous SPEAK UP Your answers could be featured in next month's issue! Make sure to like us on Facebook (International Smart Tan Network) and follow us on Twitter (@smarttan) so you can give us your insight. ■ Jamaican Me Tan What's your secret for getting your clients into EFT packages? At Texas Tan we call them VIP Memberships. When we sign up new members they receive a perk card always receive discounts on lotions. Every six months they stay active they receive a 5% increase on that discount. Our perk pass had a free VersaSpa session, free HydroMassage session, free upgrade session, free week pass for friend, and a 25% off lotion pass. ■ Alicia Marlatt Vahrenkamp EFT customers get half pric ■ Lloyd Web Graves, Oasis Tan 17 ❘ SMART TAN MAGAZINE ❘ SmartTan.com Caribbean Beach Tanning in Minnesota offers EFT clients the best month unlimited prices. Clients get 50% off upgrades, discounts on lotions and bonus tans when they join. ■ Jackie Gruber Explanation of benefits, savings, and a secure monthly rate in case of rate increase later. Works every time at Fit N Tan. ■ Johnny Ventimiglia Incentivizing my staff to sell memberships and packages keeps the motivation alive. We also run specials on them instead of having free tan weekends because people are more likely to form a long-term relationship with your business. The goal for me is customer retention. ■ Shell Kalka, Coconut Tan Learn more about the Coconut Tan on page 39.