smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/242935
CANADIAN UPDATE The Time is Right Steve Gilroy is vice president of Smart Tan Canada and publisher of Smart Tan Canada Magazine. He is also the director of the JCTA. He can be reached at 866-795-3755 or SteveG@SmartTan. com. The JCTA can be found online at TanCanada.org. 21 ❘ SMART TAN MAGAZINE ❘ SmartTan.com See page 31 Saskatchewan has already started a negative advertising campaign, and though it is not as harsh as last year, the ads say that a base tan is a myth. The JCTA continues to tell governments the research shows that we do create a base tan, and the protection is far greater than just the color you get. A number of salon owners have already complained to their local politicians about how wrong the ad is. The hope is the ads will be removed or the government will cut the funding. Some salons are now seeing sales improve for the start of the prime season. Some are saying that the uptick can be attributed to getting new clients after local salons close, but I think it's more than just that. Your staff can be your greatest asset or your downfall. It's up to you which one they are. Over the last few months, the media has been relatively quiet, making it a great time for salon owners to take a Salons with well-trained employees work together and good look at their business and make adjustments for a are synergetic, which also increases sales. Too often profitable prime season. we see salons that keep staff members longer than they should. When the staff isn't trained properly, Ontario Health Ministry is working on writing the incentivized or evaluated by management, complacency regulations for Bill 30. Once the regulations have been becomes the norm and sales halt. When some people written, the ministry will send them out to stakeholders see the resulting lull in revenue, they blame it on the for a 45-day consultation period. The regulations are media or government instead of taking a closer look at expected to come out sometime between March and what's happening inside the business. June of this year. The timing of the enforcement of the regulations will probably depend on whether there I always remember the research that aggravates will be an election called in Ontario in early spring. dermatologists most – seven out of 10 people actively The election won't stop the regulations from moving want to sunbathe. We just need to show the public the forward, but the start date and announcement can be right way to do it. Just think: if you could convince 10 slowed since the cabinet of the party that wins the percent of those seven people to sunbathe indoors, that election must give Royal Assent to the bill. would almost double the industry. Let's go after the sunbathers and stop pouring all of our energy into the Newfoundland/Labrador and New Brunswick are naysayers. That's what the associations are for! Become still writing the regulations for legislation passed last a member of your association to fund efforts that year. The Joint Canadian Tanning Association is still deal with naysayers on your behalf and promote the in contact with the government in New Brunswick, industry as a whole. and has been assured that they will work with us on implementing the regulations.