Like the perfect outfit displayed on a mannequin in a clothing store, the right
product package can be greater than the sum of its parts. It's everything the
customer needs, whether it's designed for the ultimate tanning experience or their
complete skin care regimen. It's effective, convenient and valuable.
At the same time, selling product bundles can be tremendously valuable to your
salon. Maximizing product sales is vital in modern tanning businesses. Bundling
makes it as easy for your employees to sell as it is for the customer to buy. It will
increase your PPA and help you maintain your profit margins as compared to
discounting products individually. Perhaps most importantly, it's a cost-effective
way to encourage your clients to try new types of products and improve their
tanning experience. The benefits aren't difficult to grasp, but how do you create the
perfect bundle, and how do you sell it effectively? Learn how in this month's cover
feature on page 31.
There are so many great products available in our industry, both tanning specific
and general skin care. It is well proven that these products will improve client
results and their satisfaction with your business. Listen, your customers are already
buying skin care products – moisturizers, body washes, SPF, etc. – from department
stores. Help your customers understand that everything they put on their skin
affects the quality and sustainability of their tan. Then they'll know they should be
buying those products from you too.
Matt Russell
CEO, Smart Tan
Selling the
Entire Experience
SMART TAN (ISSN 2154- 0381) is published monthly by International Smart Tan Network Inc., 3101 Page Ave., Jackson, MI, 49203-2254 for $60 per year in the US and its possessions; $80 per year for other
countries. Periodicals postage at Jackson, Michigan and at additional mailing offices. POSTMASTER: Send address changes to Smart Tan, 3101 Page Ave., Jackson, MI, 49203-2254. Smart Tan is copyrighted
©2017 by International Smart Tan Network Inc. All rights reserved. Reproduction in whole or part is prohibited, except by permission of publishers.
Chief Executive Officer, Matt Russell
Senior Vice President, Joseph Levy
Vice President Smart Tan Canada,
Steve Gilroy
Publisher, Justin Warren
Operations Director,
Dale Parrott
Editor, Curt Holloway
Art Director, Michelle Spence
Marketing Manager, Lydia Calderón
Accounting Manager, Vicki DeVault
CONNECT WITH US!
Facebook.com/SmartTan
www.youtube.com/
SmartTanVideos
Twitter: @SmartTan
Certification Specialist,
Jan Coppock
Membership Account Manager,
Courtney Contero
Membership Account Manager,
Kelsi Vinson
PUB NOTE
5 SMART TAN MAGAZINE MAY 2017 WWW.SMARTTAN.COM