3 SMART TAN MAGAZINE MAY 2017 WWW.SMARTTAN.COM
VISION
CORPORATE UPDATE 45
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SMART MARKETING
Times are changing, but email marketing remains one
of the most efficient forms of customer communication.
You just have to approach it a little differently these days,
Smart Tan Marketing Manager Lydia Calderón explains.
CONSULTANT'S CORNER
Free rent isn't a mythical concept. The Lease Coach will tell
you how to make it a reality.
SMART MANAGEMENT
Many salon owners might find it hard to relate to their
millennial employees. Carolina Tan Factory owner Jenny
Backman discusses how she bridges the gap.
INSPIRED IDEAS
California Tan Brand Coordinator Katie Phillips discusses
making it easy for clients to buy, new products and
training initiatives and more in this Smart Tan exclusive
interview.
ASK THE EXPERT
The importance of the sun in maintaining and producing
strong bones has been known since antiquity. Marc
Sorenson from The Sunlight Institute shares some
perspective, old and new.
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Contents
FEATURES INDUSTRY NOTEBOOK
MEMBER OF THE MONTH
Less than a year and a half ago, what is now Julia MacLeod's
salon – and her first business – was a defunct shop waiting
for a rescue. After 30 years in an office and lots of additional
jobs (like many salon owners she has an unbreakable work
ethic), Julia jumped right into entrepreneurship.
Smart Product Sales
One simple tactic that produces a number of outcomes that
will benefit sales both now and later is product bundling.
Packaging multiple products in a bundle most obviously
impacts sales immediately, but perhaps more importantly, it's
an easy way to expose clients to a plethora of products and
train them to tan the right way.
PUB NOTE
Matt Russell
SPRAY CENTRAL
Looking to grow your sunless business?
Bodybuilding and fitness competition tanning is a
growing segment to explore. Ivy Potter, owner of
Image Sun Tanning Centers, explains what it takes
to succeed in this area.
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MAY 2017
SMART MARKETS
HOT SPOT
High-Pressure Lamps by Cosmedico
SKIN DEEP
Always Desired by Devoted Creations
HOT PRODUCTS
Get a comprehensive look at the newest
products, equipment and more.
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