smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/815811
us sprinkle you with sunshine and get your spring tan blooming with 10 percent off lotion and packages." Providing diversified services also increases customer count. The salon esthetician— who does tan—brought a large clientele with her to the salon and about 25 percent of those clients tan. Last year, the salon hosted a fashion show that brought in a new audience unrelated to the business. Julia believes it netted her new customers and plans to do it again this year. She's also looking at adding some esthetic services and exploring other events to appreciate her current customers and bring in new ones. PURE SPARKLE Remember those beds the Julia purchased from the existing salon? Julia does, too. "It took us about 16 to 18 hours to clean one stand-up. We were cleaning with toothbrushes and air compressors. I can't tell you how revolting it was." Lesson learned. Her salon runs a very tight ship when it comes to cleaning. They take the tanning beds apart about once a month. "We take out all the lamps; we wash them, we dry them. We wash the beds, we take all the fans out and clean them from top to bottom." When a tanning client is complete with their session, nothing is overlooked. "Everything that someone could touch is sanitized, the walls, door frames, door handles, the chair. And after we sanitize the beds, we water-spray them and wipe them again with a different cloth, so that nobody's laying in disinfectant." The salon doesn't lend eyewear to eliminate bacteria sharing, explaining the reason is that to disinfect them properly they must be scrubbed. Just dropping them in a bowl of disinfectant doesn't cut it. "We keep our prices low, and nobody ever complains about buying them once we explain why," Julia says. "Our health department in this area is thrilled with us." And there's nothing like spotless practices to extend the life of tanning equipment. A visit from Uvalux brought praise from the service representative. "He told us if we keep our salon like this the beds would last forever," Julia remembers. "And we have not flailed because if one thing goes wrong with one of the beds, we shut down the room, we upgrade people to something else, and we fix it ASAP." For Julia and the staff at Purity Esthetics and Tanning, it's about the little things that result in big things. "I'll tell you the most beautiful part of this the business, the thing that thrills me the most. Someone comes in and pays for a package and they expect to have service from us, and we want to deliver that every single time. There's nothing better than a customer coming in, buying something from you and then thanking you for it. Every single time. That's why I'm doing this. I love to help people. And I love it when they tell me they got exactly what they needed. That's what I want people to have." 23 SMART TAN MAGAZINE MAY 2017 WWW.SMARTTAN.COM MEMBER OF THE MONTH