smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
Issue link: https://smarttan.epubxp.com/i/815811
MAY 2017 SMART TAN MAGAZINE 20 WWW.SMARTTAN.COM Levels of EFT: 4 Levels of Membership: 4 Employees: 2 UV Units: 5 Most Used Bed: Affinity and iDome Best Selling Lotion: Pink Rock Collection by Swedish Beauty and Command by Designer Skin FAST FACTS ABOUT THE SALON Services and Products: UV Tanning, esthetics including nails, waxing, tinting, facials, massage Advertising: Facebook and Website MEMBER OF THE MONTH tanning, Julia has a motto: Low and slow always wins the tanning race. PURE DRIVE Julia, however, is decidedly not the low and slow type when it comes to getting things done. Less than a year and a half ago, what is now Julia's salon – and her first business – was a defunct shop waiting for a rescue. After 30 years in an office and lots of additional jobs (like many salon owners she has an unbreakable work ethic), Julia jumped right into entrepreneurship. "I left my job and one day drove past this location and thought, that was a viable business at one time, and I'll bet it could be again. I met with the owner of the building four days later on November 20. We took the lease for December 1. I went into business for the first time, and I haven't looked back. It's more than I could ever have imagined, and it's gone from 0 to 200 percent. It has been astronomical." Now, armed with lessons learned and much enthusiasm after a total gutting and renovating, 42 gallons of paint and a lot of elbow grease, the salon is entering its second season, after a very successful first year. When Julia and Gaetan first took over the space, they bought five tanning beds from the owner. They kept three and tossed two. Purity Esthetics and Tanning, which is a total rebrand of the previously existing salon, offers five tanning beds—an Affinity, an iDome, two Sundash beds and a Sundash stand-up unit. Besides Julia and Gaetan, the salon has a full-time certified esthetician and a full-time front-end support staff member. The salon's tagline, "Glow well…Feel well… Be well" describes the salon's focus on wellness and care. In particular, skin care. All staff are certified through Smart Tan. "I would not let anybody be employed at our location without being Smart Tan certified," Julia says, "and I'm not just saying that because this is for Smart Tan's magazine. I truly believe the knowledge that you gain from that course is phenomenal. I personally believe that there should not be a tanning salon in this country that is not Smart Tan certified." Every new customer gets a mini-course on tanning Julia's way – low and slow – and depending on the bed may begin as low