Smart Tan Magazine

VOL29ISS1 2014

smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.

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MEMBER OF THE MONTH Banking on SUCCESS "To be honest, when we came up with five-year plans, this definitely wasn't on mine," says Robin Poole, owner of PooleSide Tan. Ashley Laabs, Editor, Smart Tan Magazine For 23 years, Robin was a diligent worker in the banking industry. Her five-year plans gave her the momentum to become a rising star. Starting as a teller she rose through the ranks to become a manager — all on schedule. But before she could realize her ultimate goal of becoming a regional manager, a golden opportunity appeared. As avid travelers, Robin and her husband Tracey often frequented their local tanning salon to prepare for vacation. The atmosphere, the welcoming staff and the happy glow of a tan kept them coming back over the years. When the salon closed, it pulled at the couple's heartstrings; they knew they had to open it back up. Nine months of negotiations with the bank lead up to the opening of PooleSide Tan, a name fashioned after the owners' appropriately summery last name. Instead of merely taking over, Robin and Tracey found a new location, but kept the clients, equipment and managers. And after a year of juggling her work at the bank with the salon, she decided to give her new venture the full time and attention that it deserved. directions. I opened the salon, and that was like my new baby. I needed to help it learn how to walk, and it was hard to do that while splitting my time as a mom, wife, and manager. When business started booming in the spring, I just knew I needed to focus my heart and energy on the salon." UNIQUELY POOLESIDE In an exercise of vision, Robin approached a former photo lab location and saw the potential for her ideal salon. Some of her cohorts had a harder time seeing the future PoolSide Tan, but in to time at all, it was transformed into a tropical paradise. "I wanted it to become a beautiful tanning salon where people felt like they were on vacation. Things definitely came to fruition when we opened," says Robin. To capture the peaceful, tropical vibe Robin wanted to send out, she and Tracey tried to bring in elements from their recent BUSINESS INFO Name: PooleSide Tan Location: Easton, MD Owners: Robin and Tracey Poole "It was very stressful," says Robin. "My heart was pulled in two different 23 ❘ SMART TAN MAGAZINE ❘ SmartTan.com Equipment: Sonnen Braune, Norvell, It Works!, BleachBright Website: www.poolesidetaneaston.com Lotions: Ed Hardy, Devoted Creations, Australian Gold, Designer Skin, California Tan, Playboy, Norvell

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