smart Tan Magazine is the leading source of information for indoor tanning salons, covering everything from the newest tanning technology, Vitamin D and the lastes tanning lotions to detailed ways to improve your salon's success.
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EFT memberships There are things that every salon owner loves to hear: the chime of the cash register opening, the whoosh of cards swiping and gentle shuffe of cash. Even without counting, they know it's a good day for business when this soft lullaby hums consistently in the background. Savvy salon owners are fnding ways to exercise as much control over cash fow as possible, trying to keep the dollars and cents coming in even if customers aren't. While Electronic Fund Transfers aren't breaking news, their popularity has risen consistently in the past 20 years. Customers accept EFT memberships as a typical business practice and business owners rely on them as a constant through the ups and downs of the yearly cycle. With some salons reaping 30 percent of their revenue solely from 69 SMART TAN MAGAZINE ❘ SmartTan.com EFT memberships, it's time to optimize existing systems or start building from scratch. Give your loyal customers and yourself a break! Why EFT? For business owners, EFTs provide stability and ease that you just can't achieve in any other way. Instead of asking for a sale with each visit and tirelessly trying to motivate your customers to come into the store, you can let their credit card do the work. EFTs help customers get into a routine that inspires loyalty. After you complete that frst sale into the program, they don't have to make a buying decision every time they tan. It becomes easier to stay on a higher-level program that provides the appropriate value.