feature: sunless 4.0
In our current salon market, you would be hard
pressed to find a successful salon without some
form of sunless tanning on the menu. That's
because sunless is a no-brainer.
For years, we've made the case that if an indoor
tanning business is concerned with meeting client
demands, sunless is the place to pay attention. As
we heard from salon leaders, the service is growing so rapidly that locations across the country are
garnering 20-30 percent of their revenue from this
area of their business.
In a short time, we are already verging the fourth
generation of the sunless market. It used to be
that all a salon had to do was enter the ring to
53 SMART TAN MAGAZINE
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